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On Social Networks, Engagement Is Becoming The Metric That Matters | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Emily Adler, Apr. 17, 2014, 10:40 AM

While previously the race among social networks was for users, now engagement is becoming an increasingly important metric.

Social media takes up a huge amount of time-spend, particularly on mobile, and major properties increasingly want to carve out a bigger slice of that total.

Read more: http://www.businessinsider.com/on-social-networks-engagement-is-becoming-the-metric-that-matters-2014-4#ixzz2zA40LC7T
 

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